RESUMÉ | Mwoo

RESUMÉ

Expertise

Profile

Write. Collaborate. Create. Innovate.

Yes, I can.

*Also, I play nice with others.

Versatile writer

Editor

Collaborator

Brainstormer

Storyteller

MS Office Suite

OS X Operating System

Work

experience

Wrote and edited website content, informational articles, online sales tag lines, business presentations, speeches, children's books, manga, catalog copy, and edited admissions essays to top US business schools for international MBA applicants
Consistently meets deadlines and works well with domestic and international editors, project managers, and business owners

Kansas City, MO, 2006 - 2014

Helped establish brand voice and wrote for the relaunch of Hallmark.com
Contributed to building social media presence for Hallmark licensed character
Developed product names and headlines for programs for Hallmark and strategic business partners
Collaborated with editors, designers, and engineers in creating products with innovative technical capabilities
Wrote for a wide variety of product opportunities, including 11 children’s books (six of which are interactive), one feminine birthday gift book, licensed products for Disney and other partners, and humor cards
Organized and facilitated weekly brainstorms to come up with solutions for business needs
Wrote online sell copy for a high-end gift subsidiary
Fostered strong working relationships with editors, editorial directors, designers and other clients through effective communication, flexibility, ability to comprehend and implement strategies, and ability to meet deadlines
Consistently showed strong editorial judgement, problem-solving, and decision-making skills
Was a member of the Asian American Employee Resource Group and wrote copy for internal communication and displays

2010 - present

Associate Writer, Hallmark Cards, Inc.

Kansas City, MO, 2005 - 2006

Developed creative, technical, and social expression writing skills
Created original, relevant writing that met business and creative strategies
Actively participated in a variety of writing and concepting workshops and brainstorms

Marketing Associate, The J-90 Group

Los Angeles, CA, 2001 - 2002

Researched and compiled background information for various marketing projects for clients in the entertainment and music industries
Managed fieldwork services for the data collection process of qualitative market research projects
Assisted in data analysis and compilation of market research reports

Internet Marketing Specialist, Microtek Lab, Inc.

Redondo Beach, CA, 2000 - 2001

Developed and managed email marketing campaign for email/web newsletters and special offers
Researched and wrote technical, informational, and creative articles
Developed and managed successful online consumer marketing acquisition and retention campaigns including community areas, banner ads, promotions, online coupons, and sponsorships to drive revenue
Communicated extensively with e-commerce and marketing departments to develop online marketing messages and promotional efforts
Communicated extensively with users via email and telephone to improve customer relationships

Education

University of Hawaii at Manoa, Honolulu, Hawaii

MEd in Counseling and Guidance, 2005

Pitzer College, Claremont, California

BA in Psychology, 1998

Food - From dives to fine dining establishments, I appreciate different flavors and new culinary experiences of all kinds.
Travel - In addition to traveling extensively through the United States, I've visited over 20 countries and look forward to seeing and learning about many more!
Miscellaneous Adventure - Among other things, I have completed a marathon, gone sky-diving, parasailing, hot air ballooning, and had a python wrapped around me. Why? Because it all sounded more fun than sitting on my couch. Although couch-sitting is also pretty fun.
Photography - I love looking at photos and I love taking them. I'm no pro by anyone's standards, but I've been told I have a pretty good eye by some people whose talents I admire. It makes me feel good to believe them, so mostly, I do.